Releasing a new catalogue is a rather long and exciting process. We start by reviewing products from all our suppliers and as each box of new items arrive, they are opened to the sounds of gasps of excitement as we admire the work of textile artists, gadget engineers and quilt designers from around the world.
It is a team effort as products are reviewed, written about and photographed. The odd heated discussion can occur as we hammer out the suitability of certain items. If a pattern, product or book isn't of high quality, content or production we simply don't offer it.
The desk top publishing component of production is my baby and it usually takes 3-5 days of solid keyboard and screen time before the finished publication is sent to our printers. Knowing this is ahead of me, without fail, a procrastination ritual ensues which usually involves intense cleaning. It must be a symbolic cleansing of my subconscious to allow creative space to turn out a magnificent catalogue. We now all laugh at this ritual - my staff now know, if I'm vaccuming, a catalogue is imminent.
This catalogue cleansing process involved a complete review of all the bedding and linen at home, throwing out old pillows, mattress protectors, doonas and replacing them! Costly, but necessary. And so we now have a catalogue (and my family have beautiful, new, clean bedding!).
Sandra May.
It is a team effort as products are reviewed, written about and photographed. The odd heated discussion can occur as we hammer out the suitability of certain items. If a pattern, product or book isn't of high quality, content or production we simply don't offer it.
The desk top publishing component of production is my baby and it usually takes 3-5 days of solid keyboard and screen time before the finished publication is sent to our printers. Knowing this is ahead of me, without fail, a procrastination ritual ensues which usually involves intense cleaning. It must be a symbolic cleansing of my subconscious to allow creative space to turn out a magnificent catalogue. We now all laugh at this ritual - my staff now know, if I'm vaccuming, a catalogue is imminent.
This catalogue cleansing process involved a complete review of all the bedding and linen at home, throwing out old pillows, mattress protectors, doonas and replacing them! Costly, but necessary. And so we now have a catalogue (and my family have beautiful, new, clean bedding!).
Added 6 May: We came in this morning to find Sandra vacuuming the floor and yes, a catalogue is currently being prepared full of Textile Art books, perfect for textile students and teachers. Sandra is also in training for the Sydney City to Surf in August 2009, hence the outfit. We wish her well! Catherine.
Sandra May.
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